Privacy Policy

Last Updated: February 24, 2026

Welcome to Seroto. We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, share, and protect your information when you use our mobile application and services.

This policy complies with the Protection of Personal Information Act, 2013 (POPIA) of South Africa.

Important: By using Seroto, you agree to the collection and use of information in accordance with this policy. If you do not agree with our policies and practices, please do not use our services.

Information Officer (POPIA)

In compliance with POPIA, we have designated an Information Officer responsible for overseeing data protection compliance:

Information Officer
Email: info@seroto.org
For data subject requests, complaints, or enquiries regarding your personal information, please contact the Information Officer.

1. Information We Collect

1.1 Personal Information

When you register and use Seroto, we may collect the following personal information:

• Account Information: Name, email address, phone number, username, and password
• Profile Information: Profile picture, bio, artist information, and preferences
• Payment Information: Payment method details, transaction history, and billing information (processed securely through third-party payment processors)
• Identity Verification: For creators and enterprise users, we may collect identification documents for verification purposes
• Location Data: Country and region information for content delivery and compliance with local regulations

1.2 Usage Information

We automatically collect information about how you use our services:

• Listening History: Songs played, playlists created, favorites, and download history
• Betting Activity: Betting history, preferences, and results (if you participate in our betting features)
• App Usage: Features used, time spent, navigation patterns, and interaction with content
• Device Information: Device type, operating system, unique device identifiers, mobile network information
• Log Data: IP address, browser type, access times, and pages viewed

1.3 Content You Create

If you are a content creator on Seroto:

• Music files, cover art, and metadata you upload
• Enterprise content (documents, media files)
• Comments, reviews, and chat messages
• Role applications and supporting documents

2. How We Use Your Information

We use the collected information for the following purposes:

2.1 Service Delivery

• Provide, maintain, and improve our music streaming services
• Process your transactions and manage your account
• Deliver content recommendations based on your preferences
• Enable betting features and process betting-related activities
• Facilitate communication between users and support staff

2.2 Personalization

• Customize your experience with personalized playlists and recommendations
• Show relevant advertisements based on your interests
• Provide location-specific content and features

2.3 Communication

• Send you notifications about your account, transactions, and app updates
• Respond to your inquiries and provide customer support
• Send promotional materials and special offers (you can opt-out anytime)
• Notify you about betting results and earnings

2.4 Analytics and Improvement

• Analyze usage patterns to improve our services
• Monitor and analyze trends and user preferences
• Calculate creator earnings and royalties
• Generate reports and statistics

2.5 Security and Legal Compliance

• Detect, prevent, and address fraud, security issues, and technical problems
• Verify user identity and prevent unauthorized access
• Comply with legal obligations and enforce our terms of service
• Protect the rights, property, and safety of Seroto, our users, and the public

3. Information Sharing and Disclosure

We do not sell your personal information. We may share your information in the following circumstances:

3.1 Service Providers

We work with third-party service providers who assist us in operating our platform:

• Payment processors (PayPal and other payment gateways)
• Cloud storage and hosting providers
• Analytics services
• Customer support tools
• Email and notification services

These service providers have access to your information only to perform tasks on our behalf and are obligated to protect your information.

3.2 Content Creators and Rights Holders

We share aggregated, anonymized data with content creators about how their content is consumed, including:

• Play counts and download statistics
• Revenue and earnings information
• Geographic distribution of listeners

3.3 Advertisers

We may share aggregated, non-personally identifiable information with advertisers to help them understand their audience. We do not share personal information that directly identifies you with advertisers.

3.4 Legal Requirements

We may disclose your information if required by law or if we believe such action is necessary to:

• Comply with legal processes, regulations, or government requests
• Enforce our Terms of Service and other agreements
• Protect the rights, property, or safety of Seroto, our users, or others
• Investigate and prevent fraud or security issues

3.5 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity. We will notify you of any such change in ownership.

4. Data Storage and Security

We implement appropriate technical and organizational measures to protect your personal information:

• Encryption: We use SSL/TLS encryption for data transmission
• Secure Storage: Your data is stored on secure servers with restricted access
• Access Controls: We limit access to personal information to authorized personnel only
• Regular Updates: We regularly update our security measures and conduct security audits
• Password Protection: User passwords are hashed and encrypted

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

5. Your Rights and Choices (Including POPIA Rights)

Under POPIA and this policy, you have the right to:

• Know whether we hold your personal information
• Access your personal information (via the app or by request)
• Correct inaccurate or incomplete information
• Object to the processing of your personal information in certain circumstances
• Lodge a complaint with the Information Regulator (South Africa)

5.1 Access and Update

You can access and update your personal information through your account settings in the app at any time. You may also request a copy of your data via the "Export Data" feature or by contacting the Information Officer.

5.2 Data Deletion

You can request deletion of your account and associated data by contacting us at info@seroto.org or using the app's "Delete Account" feature. Please note that:

• Some information may be retained for legal or legitimate business purposes (see retention schedule)
• Deletion is permanent and cannot be undone
• Certain data may be retained in backup systems for a limited time

5.3 Marketing Communications

You can opt-out of promotional emails by clicking the "unsubscribe" link in any marketing email or adjusting your notification preferences in the app.

5.4 Location Services

You can control location permissions through your device settings. Disabling location services may limit certain features of the app.

5.5 Cookies and Tracking

You can control cookie settings through your browser settings. Note that disabling cookies may affect your ability to use certain features.

5.6 Complaints to the Information Regulator

If you are not satisfied with our response, you may lodge a complaint with the South African Information Regulator: https://www.justice.gov.za/inforeg/

6. Children's Privacy

Seroto is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete such information immediately.

Parents or guardians who believe their child has provided us with personal information should contact us at info@seroto.org.

7. Third-Party Services and Links

Our app may contain links to third-party websites or services that are not operated by us. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party services you access through our app.

Third-Party Services We Use:

• PayPal: For payment processing (subject to PayPal's privacy policy)
• Google Services: For analytics and app functionality
• Cloud Storage Providers: For content delivery and storage

8. International Data Transfers

Your information may be transferred to and maintained on servers located outside of your country of residence, where data protection laws may differ. By using Seroto, you consent to the transfer of your information to other countries.

9. Lawful Processing (POPIA Conditions)

We process your personal information in accordance with POPIA's eight conditions for lawful processing:

9.1 Accountability

We take responsibility for ensuring compliance with POPIA and this policy.

9.2 Processing Limitation

We process personal information lawfully and in a reasonable manner that does not infringe your privacy. We collect only what is necessary for the purposes stated.

9.3 Purpose Specification

We collect personal information for specific, explicitly defined, and legitimate purposes (service delivery, transactions, support, compliance). We do not use it for incompatible purposes.

9.4 Further Processing Limitation

Further processing (e.g. analytics, improvements) is compatible with the original purpose or permitted by law.

9.5 Information Quality

We take reasonable steps to ensure personal information is complete, accurate, not misleading, and updated where necessary.

9.6 Openness

We maintain documentation of our processing activities and make this policy and related information available to you.

9.7 Security Safeguards

We implement appropriate technical and organisational measures to protect personal information against unauthorised access, loss, or damage (see Section 4).

9.8 Data Subject Participation

You have the right to know whether we hold your personal information, to access it, and to request correction or deletion (see Section 5).

10. Data Retention Schedule

We retain personal information only for as long as necessary to fulfill the purposes for which it was collected and to comply with legal obligations. Our retention schedule includes:

After the retention period, we securely delete or anonymise personal information unless we are required by law to retain it longer.

11. Betting and Gaming Features

If you participate in our betting features:

• You must be of legal age to participate in betting activities in your jurisdiction
• We collect and process betting history, preferences, and transaction data
• We may share aggregated betting statistics with other users
• We implement responsible gaming measures and age verification
• Betting data is retained for compliance and audit purposes

12. Creator and Enterprise Users

If you are a content creator or enterprise user:

• We collect additional information for verification and payment purposes
• Your content and associated metadata are stored on our servers
• We track performance metrics to calculate earnings and royalties
• Your public profile information is visible to other users
• We may feature your content in promotional materials

13. Advertising

Seroto displays advertisements from third-party advertisers. We may use your information to:

• Show relevant ads based on your interests and usage patterns
• Measure ad performance and effectiveness
• Prevent fraudulent ad clicks

Advertisers may use their own tracking technologies. We do not control these technologies or the resulting information.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any significant changes by:

• Posting the new Privacy Policy in the app
• Updating the "Last Updated" date at the top of this policy
• Sending you a notification through the app or email

Your continued use of Seroto after any changes indicates your acceptance of the updated Privacy Policy.

15. Your California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• Right to know what personal information is collected
• Right to know whether your personal information is sold or disclosed
• Right to say no to the sale of personal information
• Right to access your personal information
• Right to request deletion of your personal information
• Right to non-discrimination for exercising your privacy rights

To exercise these rights, contact us at info@seroto.org.

16. European Users (GDPR)

If you are in the European Economic Area (EEA), you have rights under the General Data Protection Regulation (GDPR):

• Right of access to your personal data
• Right to rectification of inaccurate data
• Right to erasure ("right to be forgotten")
• Right to restrict processing
• Right to data portability
• Right to object to processing
• Right to withdraw consent

To exercise these rights or if you have questions about data processing, contact us at info@seroto.org.